03We Belong—Together
We Belong—Together is a campaign that reminds us about the virtues of being together, around four essential pillars (the gems): Being Seen, Feeling Connected, Being Proud, and Feeling Supported.
The identity had to be versatile enough to scale throughout APAC, as each market implemented the campaign, with a website, digital signage and print.
Each one is playing an essential role in the overall symphony.