I have been lucky enough to be part of the amazing team that created the ‘Shot on iPhone6‘ global integrated campaign, aka the Apple World Gallery
The iPhone World Gallery is the largest mobile photography gallery in history - a true democratisation of creativity through a campaign that transcends language.
World Gallery celebrates the universal love of photography. We looked for stunning pictures from everyday people on photo-sharing platforms and selected 162 non-comissioned, user-created iPhone 6 shots from users around the globe.
OOH ran on over 10500 sites worldwide, including 400+ large format billboards, in 73 cities across 25 countries. We created photo galleries in urban transit areas, and large format dominations that beautifully showcased the user-created images.